Business owners and marketing directors want to know how to be found on search engines.  It is one of the most frequently asked questions we receive.  It may not be the most important question regarding internet marketing for all or our clients but it is almost always in the marketing mix.  Traffic from search engines can greatly increase the sales or services provided by a company.  There really is no silver bullet but there are four ways to increase search traffic: 

• Copywriting

• Linking strategies

• Networking

• Traditional Advertising

Copywriting encompasses using the right keywords in the copy, the title of your page or subject matter, the popularity of the subject matter and url’s to name just a few.  Copywriting has a direct affect on providing readers or visitors to your site with relevant copy and gaining links to your site.

Linking strategies is the art of getting or acquiring other websites to link to your site.  It is very time consuming to go out and get websites to link to your website.  Creating a topical area with relevant information can encourage others to link to your site.

Networking online includes going to blogs within your niche, get to know others in your market and link to similar but not competing sites. Linking to them and they will reciprocate.  Use the social network to increase your web presence including YouTube.com, MySpace.com and even Twitter.com to name just a few.

Do not discount the use of traditional advertising such as T.V, radio, newspapers, magazines or even billboards to drive traffic to a website.  Traffic to GoDaddy.com surged more than 1500% on Super Bowl Sunday 2006 and Budweiser.com increased more than 500% according to ComScore Networks Very few companies can afford a Super Bowl ad but it does illustrate the power of traditional advertising.