http://techblog.stratum.net/2008/04/08/is-starbucks-making-brand-adjustments/ Technical Thoughts from a Marketing World Wed, 20 Aug 2008 10:10:01 +0000 http://wordpress.org/?v=2.3.3 http://techblog.stratum.net/2008/04/08/is-starbucks-making-brand-adjustments/#comment-33 LB Wed, 09 Apr 2008 12:47:27 +0000 http://techblog.stratum.net/2008/04/08/is-starbucks-making-brand-adjustments/#comment-33 That's exactly what Starbucks is attempting. It seems to be just another piece in their "back to our roots" campaign(http://www.msnbc.msn.com/id/23731130/). It's kind of like the changes Walmart made to its store layout/design when they decided to make a shift last year. I guess the fastest way to spark change in people's minds about your brand is to change the look of it. That’s exactly what Starbucks is attempting. It seems to be just another piece in their “back to our roots” campaign(http://www.msnbc.msn.com/id/23731130/). It’s kind of like the changes Walmart made to its store layout/design when they decided to make a shift last year. I guess the fastest way to spark change in people’s minds about your brand is to change the look of it.

]]>